Most agencies show you a logo wall and a promise. Here are the numbers from accounts we have run, taken from Google Ads, Meta Ads Manager and Facebook Insights. We keep client names private. The numbers are exactly what the dashboards show.
Ad spend managed
Google & Meta
Google Ads conversions
3 US accounts
Customer conversations
From Meta ads
Facebook views
In 99 days, 4 pages
Client names hidden for privacy. Every number comes from a real dashboard.
Three US service businesses, five months of data. People typed in exactly what these businesses sell, and found them first.
Account 1 · US service business
A high-spend account where every dollar has to earn its place. Month on month, the budget held steady while conversions went up and each one got cheaper.
+6.3%
Conversions
−5.4%
Cost per conversion
+0.7%
Ad spend
Conversions
Cost per conversion
Clicks that became conversions
24.0% in Jul → 25.3% in Aug
Account 2 · US service business
Most accounts get more expensive when you push more budget in. This one went the other way: we raised spend by 29% and conversions grew by 61%.
+61%
Conversions
−20%
Cost per conversion
+29%
Ad spend
Conversions
Cost per conversion
Clicks that became conversions
9.8% in Jul → 14.2% in Sep
Account 3 · US service business
You don’t need a five-figure budget for this to work. Nearly 1 in 5 clicks turned into a conversion.
Of clicks became conversions
At $10.66 per conversion, Sep 2025
Conversions are the actions each account tracks in Google Ads, such as calls, form enquiries and bookings. Figures are rounded the same way Google Ads shows them.
Local service businesses whose customers like to message before they book. So every ad opened a chat, and every chat was a chance to win a job.
Client 1 · Home services company
Pest control, termite treatment & waterproofing
People don’t fill in long forms for pest control. They message. So every ad opened a chat straight away, and each service and area got its own campaign, so we could see exactly what each enquiry cost.
2,325
Customer conversations
$0.33
Average cost per conversation
$773
Total ad spend
9
Campaigns, one per service and area
The standout
The two waterproofing campaigns brought 37% of all conversations on 12% of the budget, at about 10 cents each.
Conversations by campaign
count · cost each
Client 2 · Home & facility services
Waterproofing, pest control, water-tank cleaning & heatproofing
Four services, two areas and a hiring drive, all in one account. Each service got its own ads, so we always knew which one was bringing in customers.
692
Customer conversations
$0.17
Best cost per conversation (waterproofing)
1,069
New page likes at $0.04
35
Form leads at $0.70
$2,121 ad spend managed across all 39 campaigns.
Client 3 · Pest control company
131
Customer conversations
144
New followers
Client 4 · New home services brand
38
Customer conversations
9,930
Local people reached
Cost per result depends on the country, the industry and the season. Some of these campaigns ran in markets where ads cost less than in the US or UK, so read the costs as a sign of efficiency, not a price list.
Different businesses, the same few habits. This is the playbook we bring to every client.
Waterproofing, pest control and termite treatment never shared an ad. Each got its own message, so the right customer recognised their problem in the first second.
On our biggest page, 98% of views came from Reels. Short, honest videos of the real work did the heavy lifting.
Ads opened a chat, not a ten-field form. A customer with a leaking roof wants an answer now, not a callback tomorrow.
Separate campaigns for each area and service show exactly where every dollar works, so decisions come from data, not guesses.
The same playbook works when you need people, not just customers. Two clients used it to hire sales staff and site supervisors, with job ads in the language their candidates actually speak.
3.8¢
Average per applicant conversation
16
Hiring campaigns
+455
More for a second client
Top hiring campaigns
count · cost each
Important: results disclaimer
The results shown are not typical and are not a guarantee of future results. Individual results vary based on your market, offer, budget, competition, how quickly you follow up with leads and many other factors. Every business is different.
Book a free 15-minute call. We’ll look at your ads, your page and how you follow up with leads, and tell you straight what we’d fix first.
Free 15-minute call · 90-day results guarantee · No long-term contracts
2.2 Million Views in 99 Days.
Four Local Brands.
Content planned, made and posted for four service businesses, Nov 25, 2025 – Mar 3, 2026 (99 days). The numbers are from Facebook Page Insights.
Client 1 · Home services
+1,278%Views
1,304,2394,322 interactions (+2,860%)
of views from new people
1.3 million views, almost all from Reels, and almost all from people who didn’t follow the page yet.
Client 2 · Home & facility services
+875%Views
793,9682,996 interactions (+1,113%)
of interactions from new people
A balanced mix of Reels, photos and links that got people talking: 240 comments in 99 days.
Client 3 · Pest control
+39,156%Views
88,327275 interactions
of views from new people
From almost no views to 88,000 in one quarter.
Client 4 · New home services brand
New pageViews
16,056136 interactions
of views from new people
A page that started from zero in late January, already reaching thousands of local people.
Growth is compared with the 99 days before. “New people” means people who didn’t follow the page. Page Insights totals can include views of boosted posts.